HEINEKEN
With anxiety on the rise, 36% of Gen Z limit themselves when it comes to meeting new people due to a lack of courage. Introducing Heineken - the perfect opener. The idea is to spark conversation between strangers. When ordering a Heineken at the pub, the bartender will not open the bottle. This will force people to find others and talk to them to enjoy the beverage. Once the bottle is opened, the bottle caps will have a conversation starter ready in case things get a little awkward. The bottle has a specially designed opener which can be reusable thanks to its reinforced glass and metal opener. Leading to the end of the interaction, people who met up can take a selfie together and upload it to Instagram under the hashtag 'Openup'. This will show other people that it is a fun way of getting to know someone new.