NIKE
Using a conceptual approach to creative idea generation, demonstrating the power of branding and how it affects consumer's perception of value. Insight: We live in a world run by consumerism, the power of branding has changed the public’s perception of value, many will pay a premium for a product which is branded with a popular mark even though the product itself is no different from others. Solution: Laugh at consumerism and exaggerate how advertisement drives consumerism by presenting products unjustly.